K-Pop is a Korean popular music and It is originated in Korea. K-pop is the fastest growing market and has entered many countries. The singers of K-pop are invited to many talk shows and functions in several countries. But when it comes to India K-pop is still lagging. But why?
Korean movies and shows are popular in most of the big cities in India and some people show interest in the songs through the Korean shows and movies. But we cannot deny, that India is a diverse country and it is very difficult for even Indians to capture the whole Indian entertainment market and K-pop faces difficulty too.
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If you see Bollywood movies, It is majorly seen in Hindi-speaking areas. India is a country with many languages so every language has its own film industry and music industry. But still, people listen to each other music without knowing the exact lyrics. So there is a chance for Korean music to capture the market in India. It might take time but there is a chance and it can happen through movies and shows. Why? because Hindi film songs are famous in many other areas of India where Hindi is not even a spoken language. They sing, and they enjoy the same as other Indian language songs. Also to make a k-pop brand in India social media presence is needed.
There are many Indians who watch reels and shorts, so making content on k-pop music on these platforms can surely increase the presence of K-pop in India.
These social media platforms have been used for years to promote music, movies and even actors and actresses. To promote their movies, they contact many big social media celebrities to make reels and shorts and make that trending. These techniques help them in their target to achieve.
A few years back some k-pop artists came to India to understand the Indian market and also many K-pop artists have performed in India.
According to a recent survey, only 33.4% of people in India are aware of K-pop but being aware of the industry and listening to music of that industry is a bit different.India is a country where the language of a song does not matter because Indians with many languages and different cultures still enjoy listening to each other's language songs and movies so It will not be difficult to create a big market for K-pop in India. The only thing required for this is the right track.
